Welcome to Northern Rio Arriba Electric Co-op

Hours of Operation:

Monday-Thursday

7:00 am to 4:30 pm

Romaine Ashley Rendon Director of Consumer Services:                                                                            

Romaine Ashley Rendon has served NORA Electric Cooperative well for over fifteen years. In January 2009,
she started her career at NORA as a Consumer Services
Representative. Later, she became the accounting clerk, and
then in June 2020, she was promoted to her current position as
Director of Consumer Services.
Some of the day-to-day responsibilities that Ashley manages
are the oversight of the consumer services department and meter
reading crew. She helps to ensure that the information collected from
the meter readings is accurately recorded and communicated with the
billing department. In the event of any discrepancies or issues with
paperwork, she will help to resolve any outstanding concerns.
There are many facets to her role in overseeing the metering
department. Rendon maintains an overview of all meters in the field,
communicating with the crew and making sure that all work orders for new
service or repair are completed. One of their current long-term projects
is the mapping of all existing meters and the preparation for the replacement of the PLX meters.
Once the mapping of the meters is complete, this will be followed by the mapping of all poles and
transformers across the service area.
Another essential role that Rendon is responsible for is the supervision of NORA’s time of
use (TOS) program and the sale and maintenance of electric thermal storage (ETS) heating units.
The TOU program lets members take advantage of using “off-peak” hours when demand is lower,
and less expensive, to consume the majority of their electricity and therefore save money. ETS
units offer members a clean, safe, and affordable way to heat their homes efficiently.
Ashley is originally from Canjilon and a 2007 graduate of Escalante High School. In
her free time, she enjoys spending time with her family and attending local football and
basketball games. She is especially grateful for her mom, Audra Romero, who helps take
care of her two daughters, Madison and Aubrey, ages ten and six, particularly when she is
called to work after hours during outages.